Good news about customer retentions
Retention, Retention, Retention!
With the changes to increased revenue and reduced upfront commission, it's even more important to maximise your ongoing revenue.
You can earn a massive 25% ongoing revenue - that's 25% of your customer's monthly billed spend, so your higher spending customers will bring you higher rewards.
It's important to bring high spending customers on to your base, but it's equally important to keep them for the life of their contract and beyond if you want to maximise the revenue potential.
Is your customer service up to scratch?
If it is, you should be okay for the duration of the contract. If your aftersales service leaves something to be desired, you could run the risk of losing your customer to another dealer or network. It's essential that you keep your customer close and contact them regularly to check everything is okay with their handset and talk plan, and they're happy with every aspect of their Orange contract.
If you think your aftersales or customer service could do with a bit of a polish, contact your dealer sales executive and we'll be happy to advise.
Beat the competition
Make sure you slam shut any windows of opportunity for your customers to be poached by the competition. Rival dealers can promise them the world, so make sure you get in there first. Using Mainline's datashare service will help keep you on top of your contract end dates and get your customers upgraded at the earliest opportunity. Keep your customers, keep your ongoing revenue.
For more information on datashare, speak to your dealer sales executive.
Retentions Service
Sometimes it's unavoidable - your customer could approach the network directly to leave for a variety of reasons. We're working closely with Orange to give you the chance to proactively address this by giving you details of the termination request as soon as they come in.
To find out more about Mainline's retentions service click here.
Woo your customer
If a sweetener is what's needed, we've got just the thing. Sometimes it's just about making your customer feel "loved" - if you value their business, they'll value yours. Treat them to a day at the races and make use of Mainline's corporate hospitality suite at Uttoxeter Racecourse...use your marketing fund to offer an incentive to upgrade with you, or use the DA process to get a better price or a richer package for your customer.
Ask your dealer sales executive for details.
For further information, speak to your Dealer Sales Executive or email retentions@mainline.uk.com
